After spending a weekend listening to experts in the IMC field, I learned a ton of different techniques and trends that we are looking at in the coming years. It is important to keep up to date in all of these new ideas and see how experts are looking at how they will perform in the world today. The WVU Integrate conference this weekend that I attended was filled with powerful ideas, intelligent professionals and professors, and newbies like me who are just fascinated with all of the information there is out there.
One session that I attended I thought was different from the rest and very enticing to me was the Gaining Trust and Avoiding Distrust in a Mobile Marketing Relationship that was taught by Barry Dickinson. Professor Dickinson is the chief executive officer for a mid-sized, mobile computer professional services firm and is an expert when it comes to the mobile marketing field. Being that I have not taken a mobile marketing class in the past, it was interesting to hear someone speak on such an in depth level in this particular breakout session. This is the page that explained what we would be learning about in our session.
http://www.integrate.wvu.edu/breakouts/dickinson.html
When talking about mobile marketing, Professor Dickinson explained how everyone is excited about all the new forms of media and how it all works but pointed out to us the downside of all the information people are getting about us. It really made me think about how scary it possibly could be having all of the personal information that we all do out there in cyber space. In this video, it explains the problems that could come up later with the social media trends that are so popular now. It also talks about the trust and distrust that is out there in the social media world as these professional answers questions about the social media revolution.
All of the information that I leanred in this program helped me realize that social media isn’t always a positive thing but it can be really helpful if used correctly. It is important to keep the trust of your customers or else it can really hurt you in the long run. Two main points that were made were to communicate with permission, not without and to secure mobile transactions that are being made in mobile marketing.
He did leave us with a really funny cartoon that kind of sums up what cell phone users think of other cell phone users.
Made me chuckle cause some of it is very true!
See you all soon!
Ains
mediakipedia 
I am glad you had such a positive experience at the WVU Integrate Conference! I am sure there were a lot of excellent speakers dishing out tips and insights in our field.
Mobile marketing is one of the areas that intimidates consumers the most. Simply because of the risk of someone getting ahold of your personal information. Consumers need to be cautious before they save passwords on their smartphones and their computers. If consumers are aware of the risks, mobile marketing and m-commerce can be helpful and useful.